People are in a strange and new mental space right now which is why they're happy to hear about brands who can help them and to get a feel for what they believe in. But if you’re expecting wholesale, systematic changes from your customer - think again. This only happens if a product or service is a) totally free and b) easy to understand
Over the last decade in edu marketing, we’ve seen (and okay, even made) a lot of mistakes. So to prevent you from falling into the same traps, we’ve put together a list of ‘Top 11 Marketing Don’ts’ - with actionable tips backed by expert advice.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Because there are so many challenges you’re tackling during lockdown, now’s the time to re-think your edu marketing strategy. Up your game with simple and straightforward solutions to keep you connected with your customer… which will give you those fist-pumping, 80’s movie moments.
Oscar Wilde once said that the only thing worse than being talked about is not being talked about. The same could be said about businesses. You can spend lots of money on advertising, but in an ideal world, your customers will do a lot of your advertising for you.
Like a roadmap guiding you to your destination, a good marketing plan is essential to achieving your goals. It organizes your priorities to determine the best route to take, and forces you to think and rethink your marketing throughout your journey. So how do you actually develop an effective marketing plan?
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